Packaging changesUpdated a year ago

It's all part of our exciting goPure glow-up, as well as an obligation to do better for our planet.

We heard customer feedback and really took it to heart. Our serum bottles were slippery when wet. It was easy to spill products or break bottles. You wanted more sustainable packaging and clearer details on how to use the products. So, we got to work to elevate your experience.

Thanks to your comments, we made mindful updates to make your overall goPure experience more functional and eco-friendly. We made the switch to thicker glass instead of plastic. Our bottles have a frosted feature to give them more grip and less slip — all while protecting the integrity of the product inside. Now, our recyclable, interactive boxes feature tons of tips, tricks, and inspiration to help you maximize your glow!